Jay & Co was founded in honor of my dad and inspired by the place he loved most - the water. Our collections feature handmade pieces and a custom charm bar designed to bring a little bit of sunshine and coastal ease into your everyday style.

Our Mission While our jewelry is inspired by the shore, our heart is dedicated to helping families navigate the tides of grief. Through The Tiny Hearts Project, we fund and host free grief-healing events for children. These events offer a safe, supportive space for "tiny hearts" to play, remember, and find their way back to the light.

Your Impact Every purchase directly supports our mission. Whether you are grabbing a handmade necklace, building a custom charm set, or buying a copy of our book, you are helping us provide these vital resources to children who need them most.

Even If I Can't See You Our storybook is a gentle resource created to help children understand that love never truly leaves us. It's a simple, heartfelt reminder that even when we can't see someone, their love stays right here inside of us.