Our Story

Jay & Co started with one simple idea - jewelry should mean something.
Every piece we create is more than an accessory. It’s a story, a memory, a way to hold onto the people and moments that matter most.

What began as a passion for meaningful design grew into something bigger. Through our Charm With Purpose initiative, every order helps fund free grief-healing events for children and adults. Because creativity isn’t just about making something beautiful - it’s about connection, comfort, and carrying love forward.

From custom charm bracelets to timeless keepsakes, we create pieces that tell stories - your stories. Whether it’s honoring someone you love or celebrating a new chapter, Jay & Co is here to make it meaningful.

This is more than jewelry. This is Jay & Co. ✨